Ecommerce Resources – Research Papers – The Future of Newspapers and Magazines
The Future of Newspapers and Magazines in the Digital Era Research Paper
A consumer research study commissioned by Elastic Path Software Inc.
Traditional media publishers continue to face a difficult financial outlook due to dwindling readership and advertising revenues. At the same time, new technologies and social media are having a major impact on consumer behavior. In a fragmented, competitive media landscape, magazine and newspaper publishers must look beyond slashing prices and building airtight pay walls, or shut their doors…