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How Publishers Can Embrace Multiple Platforms
News on a mobile phoneNewspapers and magazines continue to face a tough financial outlook due to dwindling readership and ad revenues. At the same time, new technologies are having a major impact on consumer behavior, fragmenting the media landscape.
How can traditional publishers better meet the needs of readers? One suggestion: extend and synchronize access across multiple platforms, according to a recent study by Elastic Path on consumer attitudes towards print and digital media. Download a free copy of the full research report, The Future of Magazines and Newspapers in the Digital Era.
Rise of the small screens
The phenomenal popularity of smart phones, iPads, and eReaders has led to