Startseite > Uncategorized > BUY ANYWHERE OPTIONS NOT DEVICES WILL BE KEY TO DIGITAL PUBLISHING SUCCESS ACCORDING TO ABI RESEARCH :: AD HOC NEWS

BUY ANYWHERE OPTIONS NOT DEVICES WILL BE KEY TO DIGITAL PUBLISHING SUCCESS ACCORDING TO ABI RESEARCH :: AD HOC NEWS

Buy-anywhere electronic versions of books, magazines and newspapers will drive the digital publishing market, according to ABI Research?s new study of Digital Publishing for Portable Devices, which foresees digital content sales growing to nearly $16.5 billion worldwide in 2016, more than five times their 2010 level.

Buy-Anywhere Options, Not Devices, Will Be Key to Digital Publishing Success, According to ABI Research: Buy-anywhere electronic versions of books, magazines and newspapers will drive the digital publishing market, according to ABI Research?s new study of Digital Publishing for Portable Devices, which foresees digital content sales growing to nearly $16.5 billion worldwide in 2016, more than five times their 2010 level.

Vergrößern Buy-Anywhere Options, Not Devices, Will Be Key to Digital Publishing Success, According to ABI Research

Despite the enormous media focus on iPads, Kindles, Nooks and other eReaders, the market for digital content will not be tied to the success or failure of any single one of these devices, according to the new study. ?Consumers can purchase digital texts through their PCs or smartphones, in addition to buying directly through their eReaders,? explains Larry Fisher, research director of NextGen, ABI Research?s emerging technologies research incubator. ?The variety of applications that allow people to buy this digital content reassures them that they won?t be tied to a single store?or device?for content.?…

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