Report from the UK’s FutureBook Conference P U B L I S H I N G » 2010» Dezember» 2
Report from the UK’s FutureBook Conference
By Sophie Rochester
»… 2010 speakers, who this year came mostly from inside the publishing industry, demonstrated that publishers are able to evolve and adapt for digital in interesting and different ways.
The big question remains: ›Where are the revenue streams for digital publishing?‹ And although much hope is pinned on the iPad (and other tablets), we still don’t know exactly how big this market will be. YouGov, an international internet-based market research firm, offered figures projecting that 12% of the UK population will soon own a tablet, demonstrating the huge potential market for publishers. But while experimenting with content on these devices is still key to learning what will and won’t work, the risk of these experiments not generating revenue makes this learning process difficult for many publishers.