Startseite > Uncategorized > HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing (HBS Working Knowledge)

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing (HBS Working Knowledge)

Two days ago, the first buyers of Apple’s iPad began putting it through its paces, playing games, navigating the Internet, and downloading electronic books.

That groan you heard was from dozens of book publishers across the United States, reeling from yet another onslaught against their bread and butter: the paper book. First it was Books on Tape, followed by books on phones, and then the king of business model killers, Amazon.com’s Kindle.

„Traditional trade book publishers are scared.“

Now the iPad, with its magnificent color display, glitzy „bookshelves,“ and easy-to-use interface, is poised to take another bite out of the hearts (and profits) of companies from Doubleday to Putnam.

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